【广告英语的语域特徵】.pdf
DISSERTATION FOR MASTERSDEGREE ZHEJIANG UNIVERSITY Topic:Registral characteristics of Advertising English Name:Wang Lei Speciality:Linguistics Applied Linguistics Tutor:Zhang Qinyan Date:January 12,
The Mode of EnglishAdvertisementsand ItsLangauge Features III Written-as-if-spoken Mode III Disjunctive and Abbreviated Mode III Cohesion in the Mode of Advertisements IV.Sample Analysis and Suggestions for English Advertising Copy Writing in China IV Sample Analvsis(I) IV.
Abstract One of the fields towhichmodern linguistic studycan beappliedisthatofEnglishadvertisements.Since Englishadvertisementsareplaying anincreasingly important roleinthe economicdevelopmentofourcountry, the need for goodand effectivecopiesis veryurgent.