【基於客户满意度的销售管理系统的研究与开发】.pdf
Mechanical Engineering andAutomation ADissertationSubmittedtoZhejiangUniversity fortheDegreeofMasterofScience RDof theSaleManagementSystem Based onthe CustomerSatisfaction Prof.Fang Shuiliang GraduateSchoolofZhejiangUniversity Hangzhou,P.R.
ABSTRACT -ii-ABSTRACT Since the 90soflast century,the enterprise contesthas turned fromproduct and price tomakingcustomer satisfaction.Thekeyofmodern enterprisetowinalong-term Inthe first chapter,the transformation of sale managementin the age ofelectronic business isanalyzed,andthestrategyofclose
目录IV 3提升重要客户满意度的有效途径一实行“一对一营销”3“一对一营销”3实施“一对一营销”的策略和基本步骤 第四章基于客户满意的闭环敏捷销售实施闭环敏捷销售管理,提高重要客户满意度 4企业传统开环运营模式在电子商务时代的转变 4闭环敏捷销售管理 4.