【广告语言与讯息】范亚刚军事谊文.pdf
广告语言与讯息 范亚刚著
广告语言与讯息/范亚刚著．－北京:2000 I.广.Ⅱ.范.Ⅲ.广告语言(语言学)-讯息-研究IV.F713 核字第39934号 书名:《广告语言与讯息》著者:范亚刚:1/32 字数.
Foreword Dr.Fan Yagang has chosen for his academic work a topic thatwouldseemtobeofspecialimportanceatthispointin Chinashistory.AsChina developsitseconomyandasChinese advertiserslearnhowtomarkettheirproductseffectively,there is an urgentneed for the theoretical study of thelanguageof advertising.