【數據模型與決策管理科學基礎】伯特西馬斯著中信.pdf
Data,Models and Decisions:theFundamentals of management Science 数据、模型与决策 管理科学基础 迪米特里斯伯特西马斯 [美] 罗伯特M弗罗因德 麻省理工学院斯隆管理学院 THOMSONLEARNING DUXBURY CITICPUBLISHINGHOUSE
Preface MANYMANAGERIALDECISIONS—REGARDLESSOFTHEIRFUNCTIONALORIENTATION areincreasinglybeingbasedonanalysisusingquanhtativemodelsfromthediscipline ofmanagement scienceManagement scencetools,techniquesand concepts(decision trees,probabilty andstatishcs,smulaton,regression,linearoptimization,andnonln-
PREFACE andobjective function Only then do we translate the problem into a sprcadsheet for soluton by appropriate softwareIncontext,spreadsheets are aehicletorworking withmodels,but arenot a substitute for thunking through the constructionot mod- els and analyzing modeling-related issues Case Materi