【商用和家用軟件業】A.麥科馬克等編寫中國人民大學.pdf

Harvard BusinessSchool Case Selections(Reprint) 哈佛商学案例精选集(英文影印版)实务系列 Erom theField 商用和家用软件业 INSIDE Business and Consumer Software 中国人民大学出社
FromtheField INSIDEBUSINESSANDCONSUMER SOFTWARE HarvardBusinessSchoolPublishing
SERIESINTRODUCTION WelcometothisentryintheFromtheFieldseriesofcasecollectionsfromHBS Publishing.Wehave three main objectivesfor this series: Toenrichreadersunderstandingofbusinessbypresentingcoherentcollectionsoffield basedresearchpublishedbyHarvardBusinessSchool. 