[经理人财务知识]小威廉J布伦斯等编写中国人民大学

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经理人财务知识
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166页
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16.61MB

【經理人財務知識】小威廉J布倫斯等編寫中國人民大學.pdf

HarvardBusinessSchool CaseSelections(Reprint) 哈佛商学案例精选集(英文影印版)商务基础系列 BusinessFundamentalsSeries 经理人财务知识 Finance for Managers William J.Bruns,Jr.小威廉J布伦斯 Michael E.INTRODUCTION Welcome totheBusinessFundamentalsseriesfromHarvardBusinessSchoolPublishing!Thereadingsin thiscollection were developedfortheMBA and executive programs of HarvardBusinessSchool.These programs relyheavily on thecasemethodof instruction,inwhich students analyze and discuss firsthandaccounNOTEONTHEFINANCIALPERSPECTIVE:WHAT SHOULDENTREPRENEURSKNOW?(W.A.Sahlman/*9-293-045/20p) Summary Sahlmanoffersmanagersa“primer”onfinancialconcepts and tools,organizedby three critical terms:cash,risk,andvalue.Outline Cash Risk Value LearningObjectives Afterreading thenote andcompleting thefollowing
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