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HarvardBusinessSchool CaseSelections(Reprint) 哈佛商学案例精选集(英文影印版)商务基础系列 BuisinessFundamentalsSeries 营销战略 Robert J.BusinessFundamentals from Harvard BusinessSchool Publishing MARKETINGSTRATEGY HBSPublishingINTRODUCTION Welcome to theBusinessFundamentalsseriesfromHarvardBusinessSchoolPublishing.Mostof thereadingsin thiscollectionwere developedfortheMBAorexecutive educationprogramsof HarvardBusinessSchool.Theseprogramsrelyheavily on the casemethodof instruction,inwhichstudents analyzeanddiscussfirsthan