【营销战略】罗伯特J多兰等编写.pdf
HarvardBusinessSchool CaseSelections(Reprint) 哈佛商学案例精选集(英文影印版)商务基础系列 BuisinessFundamentalsSeries 营销战略 Robert J.
BusinessFundamentals from Harvard BusinessSchool Publishing MARKETINGSTRATEGY HBSPublishing
INTRODUCTION Welcome to theBusinessFundamentalsseriesfromHarvardBusinessSchoolPublishing.Mostof thereadingsin thiscollectionwere developedfortheMBAorexecutive educationprogramsof HarvardBusinessSchool.Theseprogramsrelyheavily on the casemethodof instruction,inwhichstudents analyzeanddiscussfirsthan 