【在线金融服务业英文影印版】SP布拉德利等编写.pdf
HarvardBusinessSchool CaseSelections(Reprint) 哈佛商学案例精选集(英文影印版)实务系列 FromtheField 在线金融服务业 Online NSIDE Financial Services
SERIESINTRODUCTION WelcometothisentryintheFromtheFieldseriesofcasecollectionsfromHBS Publishing.Wehave threemain objectivesfor thisseries:Toenrichreadersunderstandingofbusinessbypresentingcoherentcollectionsoffield-basedresearchpublishedbyHarvardBusinessSchool.
RESEARCHINGCOMPANIESONTHEWEB Asyouread the cases in this collectionwe aresureyouwillwant to conductresearch usingavarietyof Internet sources.Obviously,italwaysmakes sense tovisit theWeb sitesofcompaniesprofiledin thesecases,since thatisoften thehandiestwaytogather basicinformationaboutcurrentlinesof