【国际市场调研】孙维炎对外贸易教育.pdf
孙维炎
对外经贸英语读物丛书 编辑委员会 礼 史天陆 孙维炎 李 平 诸葛霖 黄震华 薛荣久
CONTENTS CHAPTER THEROLEOFMARKETRESEARCH TheObjectiveofOurStudyMarket ResearchinManagementa) To recognize marketing opportunities and problems b) To find causes of problems c)To monitor and evaluate the marketing performance d) To predict future conditions e)Todomarketresearchforgovernment